Conversion Tracking

Contimo enables robust conversion tracking to help you measure the effectiveness of your campaigns. You can implement conversion tracking on both the client side (in-browser) and server side (backend).

How Conversion Tracking Works

When a user clicks on a Contimo-powered ad, a unique Click ID is generated. This Click ID should be passed from the landing page through to the conversion event, allowing accurate attribution of conversions.

Example Conversion Tracking URL

To record a conversion, make a request to the following endpoint, replacing {CLICK_ID} with the actual Click ID value:

https://example.com/?cntmclid=[[contimoClickId]]