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Conversion Tracking with Google Tag Manager

To set up conversion tracking with Contimo using Google Tag Manager (GTM), follow these steps:

  1. Install the Contimo Template

    • In GTM, go to the Template Gallery and add the official Contimo tag template to your workspace.

  2. Configure the Contimo Tag for Page Views

    • Create a new tag using the Contimo template.
    • Set the Action parameter to Init.
    • Configure the tag to capture the Contimo Click ID. For example, use a URL variable such as cntmclid to store the click ID from the landing page URL.
    • Set the trigger to fire this tag on all page views.

  3. Set Up the Conversion Tag

    • Create another tag using the Contimo template.
    • Set the Action parameter to Conversion.
    • Configure the tag to fire when a conversion event occurs (e.g., after a successful purchase or form submission).
    • You can specify additional parameters, such as the conversion type and transaction revenue, to enable detailed ROAS (Return on Ad Spend) analysis.

Tip:
Make sure the Click ID (cntmclid) is consistently passed from the landing page through to the conversion event, so conversions can be accurately attributed.

For more details on macros and parameters, see the Supported Macros and Conversion Tracking documentation.