Supported Macros
Contimo supports the use of macros in the following places:
- Landing page URLs
- Read pixels
- Impression pixels
Macros allow you to dynamically insert values into URLs or pixel tags. The following macros are available:
| Macro | Description |
|---|---|
[[site.id]] | The unique ID of the site where the activity occurred. |
[[site.name]] | The name of the site where the activity occurred. |
[[contimoClickId]] | The unique click identifier generated by Contimo for each click. See conversion tracking for details. |
${GDPR} | Returns 1 if GDPR applies (based on CMP configuration), otherwise 0. |
${GDPR_CONSENT_XXX} | The TCF consent string for a specific vendor or purpose. Replace XXX with the relevant TCF vendor or purpose ID. |
${RANDOM} | Random-number acts as a cache-buster |
[timestamp] | Client unixtimestamp in milliseconds of impression |
Example usage in a URL:
Landing page with UTM tags:
https://example.com/?utm_source=contimo&utm_medium=[[site.name]]
Google Campaign Manager Impression Tag (image):
https://ad.doubleclick.net/ddm/trackimp/N000000.1111111XXXX/BXXXX.333333;dc_trk_aid=00000;dc_trk_cid=111111;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};ltd=;dc_tdv=1?